Reasons why you need a website for your business.
The question should not be “Do I need a website for my business”, but “Can I afford to not have a website in the digital era”. And the answer, if you want to continue thriving in the long term, is no. A website is one of the best investments any business can make in its future, You definately NEED ONE, let’s see why.
If your business has gotten this far without a website, you might be wondering: do I need a website for my business? What’s the point if my business is already successful without one? The short answer is that there has never been a better or more important time to invest in a website for your business. A website offers a wide variety of benefits for small, medium even large businesses, and most of these benefits increase in value exponentially year over year, just like the Internet itself.
Reasons why you need a website for your business.
1) Your website can be available 24/7/365 even when you’re not.
A website acts as your “always-on” business advocate during and outside of office hours. Websites help you convert more of your existing referrals, because most people still do their own research and stack you against your competitors.
2) Having a website will end up saving you time.
Whether you’re sending emails, taking calls, or sending out proposals – communicating with potential customers takes time. Your website can save you that time by providing answers to common customer questions and inquiries. What does this mean for you? You can spend your time doing more valuable things
3) Position yourself and stay in control of your brand.
A website acts as a platform for your messaging and shapes the online perception of your business in a way that your social media channels cannot provide. The platform allows you to position yourself in the market to get the exact type of customers you’re looking for.
4) A website makes you look professional
84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has. Beyond that, having your own website let you create a branded email address (e.g. prosper@thorax.co.zw) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now.
5) Your website can attract new customers through Google
You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself visible on Google. A well-optimized website can help your business rank well for a variety of search terms and attract a steady stream of new customers. There are several free SEO tools that make it easy to optimize your website without any prior training.
6) You can clearly showcase your products and services
You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website. You can also use your website design, along with the featured images, to give people a sense of what it feels like to enter your physical location. This works particularly well if your brand is closely tied to the “feel” of your location. Another thing you can do is publish important information about your products and services on your website to make sure you’re attracting the right customers.
7) You can display your best reviews and testimonials prominently on your website
Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof. This might come in the form of personal customer testimonials. If your business has appeared in articles from newspapers or popular local blogs, you can also feature those. Publishing your best reviews on your website also serves the secondary purpose of creating a permanent archive. This means that even if third-party review sites close at some point in the future, you’ll still have access to your best reviews
8) A website can encourage customers to contact you
A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page.
9) You can integrate your website with Google Maps so people can find you more easily
A website lets you embed maps directly into your content. An embedded map makes it easy for people who don’t spend a lot of time in your area to find your business. This is particularly great if you host events, as they might attract people who wouldn’t otherwise spend time in the neighborhood your business is in.
10) Your website establishes your place in the industry
If your competitors aren’t online yet, they probably will be soon. Establish yourself as a leader in your field by building a high-quality website first. If your competitors are online, you have a different kind of opportunity: you can build a website that’s completely different from your competitors’ sites, showing potential customers what makes your company stand apart.
11) A website is no longer intimidating to create and manage
Modern website builders like Squarespace and Wix make it easy for you to build an attractive, mobile-friendly site without any knowledge of code. Even WordPress, the most popular way to make a website, has transitioned to a block editor: In other words, it has never been simpler to create a functional, aesthetically pleasing website.
12) A website ensures your success over the long term
In 2020, almost 4.54 billion people (59% of the global population) used the Internet, more and more people are getting online. Without a website, your business is invisible to these people. As we progress further into the digital era, your business will become invisible to everyone unless you invest in a website. So to stay competitive in this increasingly digital world, your business needs to get online.
13) You can get all of these benefits without spending a fortune
THORAX makes you a stunning website for a very little amount of money. Contact us today for enquiries.
So, do I need a website for my business? The final verdict
Hopefully, by now you’ve realized that the question isn’t “do I need a website for my business”, but “can I afford to not have a website in the digital era”. And the answer, if you
want to continue thriving in the long term, is no. A website is one of the best investments any
business can make in its future.